What's Personalisation
(and Why It Matters for Shopify Stores)?
Email personalisation is the practice of sending messages that feel tailor-made for each customer. Instead of sending the same generic email to everyone, you can include the customer’s name, recommend products based on their browsing or purchase history, or even send reminders when they’ve left something in their cart. For Shopify store owners, this kind of smart targeting helps boost open rates, drive more clicks, and ultimately lead to more sales — especially in crowded inboxes.
The best part? You don’t need to be a marketing expert to do it. Ginieform.ai handles personalisation for you automatically. From first-time buyers to loyal repeat customers, your emails will speak directly to them without you having to manually write or segment anything. Whether you're selling fashion, skincare, or homewares, personalised emails make your store feel human — and that’s what customers love.
What’s Automation (and Why Ginieform Does It Differently)?
Most email marketing tools offer what's called trigger-based automation — a series of workflows that you need to manually set up. That means you have to decide when an email sends, what it says, who it goes to, and what happens next — every single step. For busy Shopify store owners, that’s not automation. That’s just more work disguised as a feature.
Ginieform is different. Our automation is powered by AI and built on proven ecommerce best practices — not pre-set templates or guesswork. We call it true automation because it thinks ahead for you. Instead of building workflows from scratch, Ginieform automatically generates, adjusts, and sends the right emails at the right time, based on your store’s behaviour and customer data. It’s smart, self-running, and constantly optimising — so you can sell more while doing less.
Why Do You Need These Features — and Why Choose Ginieform?
Email personalisation and automation aren’t just buzzwords — they’re essential to running a modern Shopify store that converts. But most tools out there make you do all the heavy lifting. You’re expected to build workflows, write copy, set triggers, and optimise every message yourself. If you don’t have time, or you’re not a marketing expert, this becomes a huge barrier — and that’s exactly what Ginieform is here to remove.
Ginieform combines the power of AI-driven personalisation and true automation to do the hard work for you. Instead of spending hours setting up flows, our system is always one step ahead — using ecommerce best practices and real-time store data to craft and send the right emails at the right moment. No setup, no second-guessing. Just smarter email marketing that runs itself, so you can focus on your business while Ginieform takes care of the rest.
Use Ginieform Today For:
A community of marketers and store owners are waiting for you!
Ginieform's power extends beyond our revolutionary tools — we are anchored in one of the most supportive AI communities worldwide, and we're deeply committed to it.
Working With Our Best Clients and Partners
